As Seen In
Yahoo! Life
If you're anything like me, your only chance of getting some quality reading time is at night, in bed, when the day's over. After I wrap up the workday, run errands and eat dinner with my family, all I want to do is unwind, grab my Kindle, pull the duvet up to my chin and get my read on.
The Skimm
As a shopping editor, I get infinite emails touting all of the latest and greatest product launches about to hit the market. And sometimes, products are so unique and niche that I don’t have the perfect place to include them. One of my favorite parts of writing and producing our Skimm Shopping newsletter is that I can create fun “grab bag” sections with a mix of everything. Think of this roundup as the long-form version of that.
Inside Small Business
Featured small business Strapsicle achieved a milestone as they secured an investment of $250,000 through the programme Shark Tank Australia.
Strapsicle’s founders Lou Rice and Ben Stainlay presented their product on the show’s first episode for season six, a simple but innovative solution designed to allow Kindle users to read in comfort and prevent them from accidentally dropping their devices.
Smart Company
It’s a long way from theShark Tank Australia sound stage to Shenzhen, China, where Strapsicle co-founder Ben Stainlay watchedthe show’s Season 9 premiere— and the moment his business secured an investment deal.
Cosmopolitan
As a child of the early 2000s, some of my favorite elementary school memories revolve around reading. From attending the Scholastic Book Fair every year to completing summer reading programs (with prizes!!) at the local library, I’ve always loved picking up a new book. And if you’re anything like me, your childhood obsession with reading may have translated into scrolling through #BookTok in search of the latest reading recs. Well, I’m here to tell you that #BookTok has come to the rescue once again: We found viral Kindle accessories to make reading even better—and they’re all on Amazon for less than $40.
New York Post
As a first-time mom and passionate reader, Lou Rice often breastfed her son while reading her Kindle.
But in June 2022 the unexpected happened.
In what she describes as the “eat, sleep, repeat” haze, Rice stumbled a “first of its kind” million dollar idea.
Oprah Daily
Here at Oprah Daily, books are our lifeblood—we love them more than anything. No lie. So when it comes to buying gifts for friends, family, and other loved ones, we tend to lean into the whole literary, reading, and page-turning theme. Book-related gifts are the things we’d most want to receive—so they tend to be the thing we gift the most, too.
7 News
Aussie mum Lou Rice was in the throes of postpartum sleep deprivation when she came up with a business idea.
Lou was breastfeeding her newborn son Archie when she dozed off and accidentally dropped the Kindle she had been reading onto her bub’s head.
Tom's Guide
What are the best Kindle accessories for making your e-reader experience even better? Interested in upgrading how I use my own Kindle, I searched the internet and social media for the top accessories for reading. As a pleasant surprise, they all cost under $35.
CEO Magazine
An Australian startup hastackledone of the great challenges ofmoderntimes: the lack of handle onKindlee-readers.
Yahoo! News
Getting a comfortable grip on your Kindle is made easier with the Strapsicle, a pair of stretchy straps that wrap around each corner of the e-reader.
Entrepreneur Daily
Lou Rice was breastfeeding her son Archie one night when disaster struck—she dropped her Kindle on his head.
While that experience was upsetting for both of them, it sparked an idea for Lou and her husband, Ben, to create a solution.
LifeHacker Australia
So you’ve bought a new eReader and whether it’s your first one or an upgrade, you’re going to need a case. Even though most eReaders are fairly durable, if you want to ensure the longevity of your device, please do us all a favour and find a protective case that will safeguard it from scratches, drops and falls.
Inside Small Business
We talk this week to Lou Rice and her partner Ben Stainlay, the couple behind the brand Strapsicle, an Australian-first innovative Kindle accessory designed so users can hold their Kindles and other devices securely with one hand.
Kidspot
A midnight accidentwith their newborn baby inspired a Sydney mum and her partner to find aclever solution to a daily problem- and now they’ve raked in a whopping $175,000 in less than 12 months.
