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Viral TikTok e-reader accessory ‘Strapsicle’ started as a breastfeeding accident, when Sydney Mum Lou Rice dropped her Kindle on her newborn son. (He was fine, but everyone got a huge fright!)

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March 21, 2025

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Strapsicle appeared on Shark Tank TV show for the most viral kindle

We Are Strapsicle

At Strapsicle, we make reading easier, comfier, and more stylish with our innovative e-reader straps and accessories. Designed for book lovers, by book lovers, our products help you hold your device effortlessly - whether you're cozy in bed, commuting, or on the go.